Sounds like you wrote it
Unspar writes in your saved voice, then a humanization pass takes out the ChatGPT sound. The draft reads like you on a good writing day.
Content that doesn’t read like AI.
Unspar researches your topic, writes in your voice, and edits every draft before you see it. You approve the cost up front, and you decide what ships.
Every claim has a source
Unspar reads real sources before it writes and keeps them attached to the draft. Citing them inline is your call, piece by piece.
It knows your business
Your site, products, audience, and competitors live in the project, so every draft and every article idea starts from there.
“Most AI tools are one model and a prompt. Unspar works like a newsroom: one pass researches, one writes, one edits, one checks the facts.”
Vincent Schmalbach
Founder, Unspar
How it works
Give it a topic. Get a draft to review.
A rough title or a customer question is enough to begin. Your project context fills in the rest.
Step 1
Bring what you have
Type a title or a rough goal. The assistant turns it into a Draft Plan: starting point, voice, outlet, structure. Changing your mind at this stage costs nothing.
Step 2
Approve the setup before anything runs
Check the language, length, source material, and estimated credits before starting. Heavier settings mean a higher tier, and you see that before you commit.
Step 3
Review, approve, publish
Each draft sits in the library with its status and next action. When one is ready, send it to your connected outlet or export it and publish wherever you like. Nothing gets lost in a chat history.
Content formats
Create the content your site actually needs
Start from the same business context, then pick the format the page needs.
Drafting
Blog articles, SEO pages, white papers, product copy. Structured pieces, not lucky prompts.
Learn more →
Refresh & rewrite
Feed it a page that has gone stale. It comes back with a better angle, current facts, and stronger sources.
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Translation
Take a page you own into another language. Structure and meaning stay close to the original, so a reviewer can compare side by side.
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Voices & templates
Save the setup once, reuse it forever. Your voice runs through the whole draft, not just the intro.
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Ideas & planning
Angles surfaced from your site, your products, and your competitors. Pick one and it becomes a draft.
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Publishing handoff
Every draft knows its outlet. Approve it and send it to your connected WordPress site, or export it and publish anywhere.
Learn more →
Versus the chat window
Why ChatGPT content always reads like AI
ChatGPT is fine for one-off help. Use it for brand content every week, though, and the same three problems keep showing up. Unspar was built around them.
The pain
It reads like AI
The same sentence rhythms and template-shaped paragraphs turn up in every chat session, no matter what you prompt. Readers spot it in two paragraphs.
In Unspar
A dedicated humanization pass rewrites stiff sentences, breaks up template paragraphs, and applies your saved voice before the draft lands in your queue.
The pain
Made-up facts
It confidently invents stats, sources, and quotes. You either spend an hour fact-checking, or you publish something your readers catch before you do.
In Unspar
The research happens first. By the time writing starts, the sources are on the table, and claims link back to pages that actually exist.
The pain
Recycled ideas
Ask for ten article ideas and you get the same angles every other site already published. The model pulls from the internet average, not from your business.
In Unspar
Idea runs work from your site, your customers, and your competitors. What comes back is yours, not the average of the internet.
Pricing
Monthly plans with included credits.
Plans include credits for drafting, refreshing, and translating text. You see the estimated credits before starting a run.
Quick · 1 credit
Standard · 5 credits
Advanced · 15 credits
Flagship · 40 credits
For comparison: a freelance writer for one B2B blog post typically runs $250–600. Pro covers credits for fifty Standard pieces a month.
See full pricingStarter
EUR 49/mo
50 monthly credits. A founder or operator publishing a few pieces a month.
Pro
EUR 199/mo
250 monthly credits. A B2B marketing team publishing every week.
Scale
EUR 999/mo
2,000 monthly credits. An agency running many client brands.
Scope, on purpose
Built for websites you own
Focus is a feature. Unspar does one job well: preparing content for your own website, with your team in charge of what ships.
What Unspar is
- A self-serve writing workspace for business website text: pages, guides, articles, and product copy.
- A place where briefs, drafts, sources, templates, and voices stay organized by project.
- A tool that produces drafts your team reviews before use, with the cost shown before every run.
What Unspar is not
- Not an outreach or external-network posting tool. It is focused on your own site.
- The self-serve product is not a marketplace or managed writing service. Concierge is the separate managed-service option for customers who want our team to help run content operations.
- Not intended for high-risk, identity-sensitive, regulated, or academic-submission use cases.
Start your first Unspar draft
Bring a topic or a half-formed note. Unspar shows the cost, runs its passes, and comes back with a draft for you to judge.