AI article writer
Content that doesn’t
read like AI.
Unspar is a tool that writes articles for your website, like blog posts and guides. Its AI agents look up the topic, write the article in your voice and check the facts. When you are happy with it, Unspar puts it on your site.
Start for free. API, CLI and MCP access on every plan.
Sounds like you
You tell Unspar once how you write. It writes that way, then goes over the text again and fixes anything that sounds stiff or robotic.
It looks things up
Unspar can research the topic before it writes. The sources stay with the article, and you decide whether they show up as links.
Knows your business
You tell Unspar about your site, your products, your customers and your competitors once. It keeps all of that in mind when it writes.
“Unspar works like a small newsroom. One AI agent is the researcher, one is the author, one is the editor and one is the fact checker.”
Who works on your article
Four AI agents, each with its own job.
The researcher
Looks the topic up before anything gets written: your own material, other pages and search results. You can switch this off for short pieces.
The author
Makes a plan and writes the article in your voice. It already knows your products and your readers.
The editor
Goes over the article again. It fixes stiff sentences and makes hard parts easier to read.
The fact checker
Compares the claims with the sources and adds links if you want them. It also makes sure the editor did not change any facts.
How it works
What happens after you give it a topic
Step 1
Tell it what to write about
A title is enough. So is a question a customer asked you, or a full brief. Unspar makes a plan for the article, and you can change the plan for free.
Step 2
You see the price first
Before Unspar starts, it tells you how many credits the article costs. Longer articles with more research cost more.
Step 3
You read it, Unspar publishes it
You can change anything in the article. When it is ready, Unspar puts it on your site, or you export it and use it somewhere else.
What it writes
What Unspar can write for you
New articles
Blog posts, SEO pages, guides, white papers and product texts.
Updated articles
Unspar can update an old article with current facts and sources.
Translations
Unspar translates your articles and keeps the headings and layout.
Voices and templates
Unspar remembers how you write and how you like each kind of article set up.
Article ideas
Unspar suggests topics from your site, your products and your competitors.
Publishing
Unspar can publish straight to WordPress or Ghost. For anything else, export the article or copy the text.
For developers
Let your AI agent write with Unspar
Connect Claude Code, Codex, Cursor or another MCP client. You can also use the CLI in a terminal or call the REST API from your own code. Your agent works with the same projects and voices as you do in the app. API, CLI and MCP access comes with every plan.
# Connect Claude Code to the hosted MCP server
claude mcp add --transport http unspar https://app.unspar.com/mcp
# Or install the CLI and write from the terminal
curl -fsSL https://app.unspar.com/install.sh | sh
unspar login
unspar articles create --project prj_7f2k \
--brief "Choosing a domain name for a bakery" --waitCompared with ChatGPT
What is wrong with ChatGPT texts
There are three problems with texts from ChatGPT.
The problem
Stiff, generic wording
In Unspar
Unspar writes the way you write, then goes over the text again and fixes stiff sentences.
The problem
Made-up facts
In Unspar
Unspar can look things up before it writes, and it can link claims to their sources.
The problem
Generic ideas
In Unspar
Unspar suggests topics that come from your site, your customers and your competitors.
Pricing
What it costs
Every plan has unlimited projects, users and voices. You only choose how many credits you need. An article costs between 1 and 40 credits, depending on how long it is and how much research it needs.
Free
€0
25 credits
To see what Unspar writes before you pay anything.
Starter
€49 / month
50 credits a month
For a founder or a small business that wants a few good articles a month.
Pro
€199 / month
250 credits a month
For companies that publish something every week.
Try it for free
Sign up and let Unspar write your first article.